Rock for Love 3 benefit August 21-22 at the Hi Tone, Shangri-La

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Rock for Love 3, the third-annual concert to benefit the Church Health Center, is set for Aug. 21-22 at the Hi-Tone, 1913 Poplar Ave. There will also be a free day show from 1 to 7 p.m. on Saturday, Aug. 22 at Shangri-La Records, 1916 Madison Ave.

Rock for Love, a benefit concert founded in 2007 by Makeshift Music’s J.D. Reager and the Center’s PR Manager, Marvin Stockwell, will not only raise vital funds for the Center, but it will also celebrate the diversity of Memphis music with performances by some of the city’s best bands and artists.

Friday, Aug. 21 at the Hi Tone (music starts at 9 p.m.) - John Paul Keith & The One Four Fives, The Warble, Pezz, The New Mary Jane, Blair Combest (emcee: Gary Parrish)

Saturday, Aug. 22 at Shangri-La – Sounds of Memphis Rock for Love 3 Day Party (free day show, 1 to 7 p.m.) - The Simpletones, Snowglobe, J.D. Reager & The Cold Blooded Three, The Bulletproof Vests, Organ Thief (emcee: Chris Vernon with 730 Fox Sports live remote broadcast)

Saturday, Aug. 22 at the Hi Tone (music starts at 9 p.m.) - River City Tanlines, Two Way Radio, The Magic Kids, Jeffrey James & The Haul, Jason Freeman (emcee: Al Kapone)

Tickets for each night are $10, or tickets for both nights are $18. Cost to get in each show will be $10 at the door. Tickets will go on sale at Shangri-La and Goner Records on Aug. 1 and will also be for sale online at HiToneMemphis.com.

Admission to the day party at Shangri-La Records will be free, though donations will be accepted. Twenty percent of store sales during the show will go to the Church Health Center.

Doors at the Hi Tone open at 8 p.m. and each show will start at 9 p.m. Memphis Roller Derby will host a silent auction, and there will be a variety of CDs and other merchandise available for purchase, all to benefit the Center. The Hi Tone will also have a beer garden in the back.

Rock for Love 3 is presented by SunTrust, Elvis Presley Enterprises and Makeshift Music. Other sponsors include the Hi Tone, Shangri-La Records, Live From Memphis, Rocket Science Audio, 730 Fox Sports, Traphix Entertainment, Center City Commission, Ardent Studios, Sasha Barr / The New Year, 2 Chicks and a Broom, Memphis Convention and Visitors Bureau, Garland Company Real Estate, Bluff City Sports, St. Blues Guitar, Memphis Flyer, Music Memphis, B.B. Kings Blues Club, Memphis Roller Derby, Goner Records, Street Savvy Unlimited, WEVL, Revolutions Community Bicycle Shop and Tsunami.

J.D. Reager, one of the concert’s organizers, says that it’s fitting that Makeshift Music and the Memphis music community as a whole are coming together to support the work of the Church Health Center. After all, the Center has provided quality, affordable healthcare to thousands of uninsured working people in Shelby County – many of whom are working musicians. “Memphis and Memphis musicians need the Church Health Center,” says Reager, who will pull double duty this year, playing in his own band and Two Way Radio. “Rock for Love has been an amazing experience these past two years, both in terms of the support we’ve been able to give the Center, and the unifying effect it has had on the music scene. It’s great to see that musicians and artists really do care deeply about the community that supports them, and they’re willing to use their talent for something bigger than self-promotion.”

Makeshift co-founder and Snowglobe front man Brad Postlethwaite, said it’s an honor and a pleasure to support the work of the Church Health Center. “I’m in medical school and see people in need everyday,” he said. “The Church Health Center is and should be a model of healthcare across the nation.” For ticket information, call the Hi Tone at (901) 278-TONE or visit HiToneMemphis.com. For general information about Rock for Love 3, call (901) 272-7170 or visit www.churchhealthcenter.org or www.makeshiftmusic.com.